Big Bear Bourbon doesn’t exist yet—and that’s where the story begins...

We’ve set ourselves a challenge: one year to build a truly exceptional bourbon from nothing, funded by Big Bear merchandise and the people bold enough to believe in the tale.

This is a journey of craft, chaos, and community—told in real time. You’re not just watching it happen; you’re part of the legend as it’s written.

One year. One bear. One tall tale in the making.